What Results Can You Expect From a Customer Broker?


Mr. Russo Newpaper PhotoPhoto of team leader, Mr. Russo with simple, effective mailing piece -- a 1-page letter and coupon he designed. The merchant mailed it out to 1236 of his customers. The cost was less than $650 in printing and postage. It pulled a stampede of $47,000 in 2 weeks! This is one of 27 tactics Mr. Russo can show you. What mix of these 27 Secrets will work best for you? Contact Mr. Russo to find out!


This story illustrates another typical case
where advertising did NOT work.
The merchant spent $3,500 on 3 ads
that pulled in NO customers.
But, The Customer Broker was able to
bring in buyers without advertising.

There are good, paying customers
who would gladly shop at your store.
They will buy from someone. Why not you?
They won't wait. Should the Customer Broker
bring them to you?


Testimonials -- Results Tell The Story ... Hear what others say
Customer Broker Triggers $47,000 Avalanche

More Success Stories
  • Another local man took Mr. Russo's advice and doubled his customer base in just 2 years,
    then doubled it again. Now he was making enough money and he had enough free time to take a
    whole month's vacation. He fulfilled a life-long dream -- going to Tibet, to climb Mt. Everest!
    Just Think. What dream would you like to see fulfilled -- if you just had the money and time?

  • A client in York was hit hard by both competition and recession. He suffered a sudden 20% drop in customer traffic and cash-flow. In a few years this totaled a whopping $1,500,000 loss.
    Two ideas reversed his decline and restored his business in just one year.

  • A Lancaster man built his small business at the average rate of 42% per year -- compounding
    every year, for 8 years in a row. He was making more than 10 times the money -- in just 8 years.
    Eventually he sold off the business to live a carefree life and pursue personal interests.

    What does "success" mean to you?

    These are the kind of measured, verified results our clients enjoy ...
    Success by the Numbers ... The Numbers Don't Lie.
    18 Year Track Record -- Field-tested and Proven
    The following are statistics on actual results achieved by Mr. Russo's methods. These are
    typical -- representative of common and repeatable performance. They are NOT anecdotal or
    freakish extremes.

    20x National Average Response!
    Compare these numbers to national averages, or to your own past ad results.

    Response Rate (number of customer responses per every 100 mailing pieces sent)
                 21.8%, 24.5%, 32.5%, 54.0%
    ROI (Return On Investment -- ratio of $ sales revenue to $ advertising cost):
                7.3, 8.6, 12, 16, 17, 19, 25, 29-to-1 ...
                EX: In the first story, above: $47,000 revenue / $630 cost = 74.6 ROI

    If you are familiar with such metrics, you will recognize these stats as remarkably high. They are 20-50 times higher than pitiful national average Response Rates. Realize that industry standard results on mass-mail campaigns are typically 0.5% to 1%.

    What Size Number Constitutes Good, Bad, or Indifferent?
    Your numbers are trying to tell you a story, too. Keep in mind this rule of thumb: ROI of 5-to-1
    is considered the minimum to sustain a business. Every $1 spent on ads must bring back $5.
    Better is ROI of 7-to-1. This is considered stable, sustainable, profitable. That means you would be showing a profit, and you can keep the business running steadily, without slowing going broke. A 7-to-1 ROI means: for every 1 dollar you spend on advertising, you should get back $7 at the cash register. That 1 out of every 7 dollars (14.3% of Gross Revenue) is like "seed" -- plowed back into pulling more customers into your store. That's why it's called "Return on Investment".

    Change Your Numbers
    Now, imagine how much more money you would make with ROI between 7-to-1 and 10-to-1,
    or higher.
    Can you "hear" what Russo's higher numbers are saying? Can you understand and appreciate the commercial value of their message? Do you want these same high-power results? Call Mr. Russo. Tell him what you have tried, and how it is working for you. He'll gladly brain-storm with you -- over the phone -- FREE of charge.

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