7-Question Self-Scoring Diagnostic

The first step in your FREE Trial offer is a phone call -- an informal chat with Mr. Russo.

Tell me about your store and your customers. Tell me what advertising you tried in the past, and how it worked. What methods are you using now, to draw in customers?
I'll ask you a few key diagnostic questions. Then tell you what is possible in your case, and what other store owners, like you, are doing.

Before we speak, please take 5 minutes to think about your current business situation.

Here are two good topics for discussion -- to help me understand your unique situation.
   1. Tell me your story -- When did you start your business? How did you come to be in your particular
       line of business?
   2. What wise advice would you give to another person just starting in a similar business?

Below, there are 7 objective questions -- a self-scoring diagnostic. Your answers will highlight and help clarify the advertising problems you are facing now. It will also point to possible opportunities. I will gladly discuss these scores with you, and suggest options for solutions.

Score each of the 7, below. Then E-mail your scores to Mr. Russo at brusso@CustomersWithoutAdvertising.com


Do You Share Any Of These Top Complaints Retailers Have about Advertising?
These are the 5 most common problems -- uncovered by 2 nation-wide surveys. How do each of these 5 points relate to you? Score their importance on a scale of 0-5.
Score each on a scale of 0-5:
0 -- Not applicable to us
1 -- Not very important
2 -- Possible future concern
3 -- Of definite concern for the near future
4 -- Important, Now.
5 -- Painful, Serious -- of Immediate Urgency
1. ____ Ads don't produce results we want; they don't draw enough customers into our store.

2. ____ The Ad Agency or Media Sales-reps don't take time to learn about our business.

3. ____ They develop plans that take too long to work. We need results NOW!

4. ____ The cost is too high. Money spent on advertising is too risky.

5. ____ Worst of all, there is NO Guarantee on results -- it's like gambling!


6. List all the Advertising media you have tried, and rate their effectiveness
Score each on a scale of 0-5:
0 -- Never tried this media
1 -- Total waste of money
2 -- Some results, but NOT worth the cost (less than 1-to-1 ROI)
3 -- Break-even (1-to-1 ROI)
4 -- Acceptable results -- would try again, perhaps with re-designed/improved ad (5-to-1 ROI)
5 -- Very good results (7-to-1 ROI or better)
____ Word-of-Mouth
____ Yellow pages
____ Web-site
____ Social media
____ Daily Newspaper ad
____ Magazine ad
____ Radio commercial
____ TV commercial
____ Publicity / News articles
____ Freebie weekly papers (Penny-saver, Merchandiser)
____ Val-Pak coupon mailers
____ Clipper coupon mailers
____ Consumer's Eye coupon mailers
____ Mass Mail
____ Mailings to your own customers
____ Newsletter to your own customers
____ Trade shows or other public events
____ In-store events, classes, contests, shows you sponsored
____ Other


7. ____ How many more customers could you handle, per week or month, with the facilities and staff you have now (with No increase in over-head costs)?

Pick the one that describes you the best:
A. None
B. 10% more
C. 25% more
D. 50% more
E. at least double our present customer traffic volume
F. we do have a specific goal / quota for sales increase ... $________ date____________


Cut and paste these 7 questions into an e-mail.
Score them. Then send your scores to Mr. Russo at brusso@CustomersWithoutAdvertising.com
Please tell him days/times it would be convenient for him to call you, to analyze and discuss your scores by phone ... and include your phone #.


What other concerns and goals would you like to talk about?

Here are the top 3 goals and solutions our clients seek ...

1. We help them Stop Wasting Money on Advertising that Pulls Feeble Response
     -- No more worry over high cost and money wasted on ads that don't work
     -- Pulls 4 to 6 x more customers, 7 to 9 x faster, at 1/5 the cost

2. They see Cost-Effective, Reliable Results
     -- Paying Customers -- ordered from a 'catalog', delivered right to your store
     -- Measurable, Accountable, Scalable -- you set the monthly quota, we meet it

3. They Eliminate the Risk with a Better Than "Money-Back" Guarantee
     -- Unlike ads, it works, or you Don't pay!
     -- Pay Only After you see the customers come into your store,
         and count their dollars in your own cash-register
     -- Profitable -- Minimum 7-to-1 ROI Guaranteed in writing

Which one of these is your biggest concern?


Click Here for your choice of other downloadable PDF discussion agendas.