WARNING! What you are about to read
could make your blood boil.

What is the big problem with advertising?

Let's start with a working definition of "Advertising" ...
Advertising is where you pay big money to contact huge masses of total strangers -- in the hope of convincing a few of them to buy. But, is this investment justified? Does it pay off?
You spend money in the hopes of making money. But, do you see a healthy ROI (return on investment)? There are two sides to "cost-effectiveness". Let's explore both.
Firstly, consider effectiveness of ads you run. You have probably noticed very few buying responses actually occur.
You see too few customers drawn in by that ad. And, results are dropping year by year.
Did You Know? ...
-- Advertising effectiveness has been steadily declining since the 1970's.
-- Back then, mass mailings had a response rate of 3% - 5%. Today it's down to 0.5%.
-- E-mail, even to your own customers, pulls about 1/10 the response of "snail mail".
-- Before this recession, 83% of all ads didn't work. Today, it's worse.
"Don't work" is defined as it pulls back an ROI of less than 1-to-1. That means it pulls in less than $1 for every dollar it cost to run the ad. That's a net loss for you, the business owner. But, I suspect you already found that out. Didn't you?
Secondly, let's consider the cost you pay.
There are really 4 "hidden" costs to advertising ... Mass Media, 15% Kick-back to the sales rep, "Creative" (ad design), and Reduced profit margin. Let's explore each.
1. The media cost you pay is based on the number of people you contact. (It's called 'circulation' or 'reach'.) You pay for ALL, regardless of how few respond. Whether it works or not, you still pay. There is NO guarantee on results. 'Pay per click' sounds like a form of guarantee. But it's really a phony scam. Because there is NO correlation between the number who 'click' (merely look) and the number who actually buy.
2. The media cost is inflated by a 15% kick back. Did you know that 15% of what you pay for media is given back to the Ad Agency who handles your account? It's their 'kick-back' for selling you. For example if you pay $500 to run an ad the real price is only $425. An extra $75 is tacked on.
3. You also pay them a cost called "creative" -- an hourly rate for a graphic artist to "design" your ad. These ads are cookie-cutter -- cranked out on an assembly line basis. In order to make them 'look' different, the visual format or layout is juggled from one ad to the next -- glitzy graphic elements are added, which carry NO selling message. But they use up space, for which you pay. Worse, when the elements are out of order and out of sync, it destroys the selling power. But you still pay.
4. Most advertising is based on price-cutting (run everything "On Sale"). This is the simplest form of "offer". The graphic designer does NOT take the time to know the mindset of your customer. And, he can't craft a strong written message based on why people want to buy your product. So, the easiest, fastest, cheapest thing for him to do is suggest running a "Sale". You not only pay to run the ad, you also lose too much of your gross profit margin. A common offer might be "$5 off of any $25 purchase". That $5 is 20% of gross selling price and fully half of a 40% profit margin. Even worse, customers get trained to watch for such sales, and refuse to pay full retail.
You are bleeding money from every direction. STOP the insanity!
If Advertising works for you (pulls paying customers), that's fine. The cost was worth it. But 83% of the time, it doesn't pay. It's like gambling your money away. In most cases, traditional advertising is NO longer cost-effective.

Think about these 2 questions ...


Q1: Did you ever lose money on an ad that didn't work?

Yes, You've been burned by
advertising that didn't work.
But you still need customers.

   A: Yes! Of course. We all have.

 

Q2: Did you get your money back?

   A: NO! Of course NOT. I was NEVER offered a Results-based
       Guarantee on Any Advertising.

 


Do Any Of These Top 5 Complaints Seem Familiar to YOU, too?


The Top 5 Complaints Merchants Have About Advertising!
(compiled results of 2 nation-wide surveys)

  1. Ads don't produce results we want -- they don't draw enough customers into our store.
  2. The Ad Agency or Media Sales-reps don't take time to learn about our business.
  3. They develop plans that take too long to work.  We need results NOW!
  4. The cost is too high.  Money spent on advertising is not worth it.
  5. Worst of all, it's too risky.  There is NO Guarantee on results -- it's like gambling!

The 3 Most Dangerous Mis-conceptions in Advertising:

Have you ever heard these 3 lies? ...

  1. "Advertising effectiveness can NOT be measured."
    • Translation: "You can't hold us accountable if it doesn't work."
  2. "You didn't run the ad long enough."
    • Translation: "Pay us to run it again ... even though it didn't work, and never will!"
  3. "Ten-gazillion eye-balls will see your pop-up ad! -- or -- will get your email!"
    • Plain Truth: There is NO known correlation between the number of people who see an ad/e-mail,
      and the number who actually buy. This supposed correlation is called "conversion rate".
      It is a false assumption -- with NO proven basis in fact.
    • "Pay per click" is a scam. It seems like a form of guarantee. But the conversion rate is too low and un-reliable.
      The smart way is to pay ONLY when people BUY. That way, you can't lose.

NO form of Advertising accepts responsibility for results ... We do!


If you want advertising -- call an ad agent or a media sales rep.
But, if you want Customers Without Advertising -- call a Customer Broker.



A Customer Broker connects you directly with the "ideal" customers for your unique business. He brings them right into your store. Ideal means they come in without the high cost and risk of advertising. The cost to attract them is 5 times less than advertising costs. You save 80%. And they spend 4, 10, up to 16 times more than average customers. How many MORE of these "Best" customers could you realistically handle next month (with NO increase in over-head, just your current store and staff)? Call the Customer Broker, and "order" them -- just like you order stock or supplies from any of your wholesale vendors.

Click here to find the better alternative